The Middle Earth Collection: SmaugTM

We return to Middle-Earth for this much anticipated new design inspired by the world of Tolkien. Taking our Collection to new depths we embrace the darker side of Middle-Earth with a trip to Smaug’s Lonely Mountain lair …

Smaug The Magnificent

This new addition to our Middle Earth Collection is an original design based on the fearsome dragon, Smaug, who guards the wealth of the Dwarves of Erebor within the Lonely Mountain. Our designer, Mike, worked through some brilliantly terrifying designs before settling on this ferocious creature.

smaug dev 1b

This design was based on the wonderful descriptions of Smaug in The Hobbit, with his fiery red scales and magnificently menacing features – this is a intense image of the mythical beast created for this Collection. Intricate scales cascade down Smaug’s back as a fire ball erupts from his awesomely powerful jaws, falling across his wings in an incomparable depiction of the mighty beast slain by the Bard at Laketown.

Bilbo: “I did not come to steal from you, O Smaug the Unassessably Wealthy. I merely wanted to gaze upon your magnificence. To see if you really were as great as the old tales say.  I did not believe them.”

Smaug: “My armour is like tenfold shields, my teeth are swords, my claws spears, the shock of my tail is a thunderbolt, my wings a hurricane, and my breath death!”

This colourway is inspired by the very first description of Smaug. A classic contrast of red and black is perfect for highlighting the intricacies of this amazing new & exclusive addition to our Middle Earth Collection.


Woven with organic combed cotton for a lovely softness and a little cush, and with linen for unparalleled strength and a hint of shimmer this wrap is perfect for all ages. Soft enough for tiny ones, but strong enough for toddlers too – soft and breathable Smaug the Magnificient is a great all-rounder. Perfect for making a statement this summer!

Our Middle Earth Collection will be growing over the next few months: with new designs, new colourways and new additions to the Mithril Collection. We have customer favourites returning in updated colourways and fresh additions arriving with classic colours and more adventurous options – covering all the differing tastes of Tolkien fans. Make sure you are following us on Facebook and have signed up to our newsletters to get information about new additions and releases before anyone else.

Middle-earth, Mithril, Hobbiton, and The Lord of the Rings and the names of the characters, items, events, and places therein are trademarks of The Saul Zaentz Company dba Middle-earth Enterprises and are used under license by Oscha Slings.

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6 thoughts on “The Middle Earth Collection: SmaugTM

  1. Chloe

    This is beautiful. What a lovely combination of faithful representation of Tolkein’s image for Smaug, and wrap design. Out of the park Oscha, outstanding!

    1. Charlotte Keeys Post author

      Thank you Chloe, Mike loved working on this design .. we hope people will love it!!

  2. Gen

    I am a old fan of Tolkien. From before it was popular due to the movies. I have just started collecting Oscha wraps for my newborn. Needless to say, I am delighted at the Middle Earth collection. I can’t wait to own this one and see what else is coming!

  3. Jill

    This is an amazing design! I am so excited that you made a Smaug wrap! My husband teaches kung fu and tai chi and often has our 9 month old with him in class. This would be perfect for him. Plus, my son’s middle name is Eomer and his sister’s name is Eowyn. I am going to need to buy this!

    1. Charlotte Keeys Post author

      We are glad you like it Jill!! Sounds like it would be perfect for your husband and little ones…

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