Monthly Archives: February 2017

Introducing the Elemental Collection

The Elemental Collection mixes the A/W 16 trend “Elemental” with S/S17’s “Edgeland” to create a warm, comforting Collection which embraces the last days of winter, while pushing forward towards Springtime positivity.

We have taken inspiration from our surroundings for the colour palate of the Elemental Collection. Stunning Scottish skies – from countryside to city – burn from warm purple, through teals and pinks every morning and evening creating a striking fade that we have aimed to evoke in our choice of colours this season.

We have harnessed the warmth of pastel tones to evoke a cosy, delicate feel. This Collection aims to create an inner sanctuary – a cocoon against the windswept wilds of the late winter months, whilst reminding the wearer of spring and the optimism of new beginnings.

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Top Tips for Carrying in Winter

The Winter Solstice may have passed & the days are getting longer, but there’s still an icy nip in the air. A question regularly asked by babywearing mums is “What is the best way to carry in the cold?”
As with all things there is no single right answer so we talked to our models and photographers, as well as some babywearing experts, to see what they do when the days turn chilly.

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